Professional Diploma in Digital Marketing

The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business's online lead generation and customer engagement. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute (https://digitalmarketinginstitute.com) accreditation and associated brand recognition, which is highly sought after by employers.

Course Overview

The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Professional Diploma in Digital Marketing programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

The Digital Marketing Institute's panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.


The Professional Diploma is issued by the Digital Marketing Institute (https://digitalmarketinginstitute.com/) which is the global certification body for digital marketing education. our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the digital economy, and our practical, industry-driven qualifications are recognised as the international standard in digital marketing certification.

The Professional Diploma in Digital Marketing is also approved and is comparable to Level 5 on the European Qualifications Framework.(http://ec.europa.eu/eqf/compare/eqf_en.htm)

Objectives & Outcomes

At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

Our Professional Diploma in Digital Marketing will help you to:

  • Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
  • Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
  • Integrate your Digital Marketing plans into your overall marketing strategy
  • Drive new visitor traffic to your website while improving online conversion rates
  • Understand how Digital Marketing can help you grow your business, domestically and internationally
  • Identify various online applications and resources that can help build effective and profitable websites
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts


Upon completion of the 5 modules of the Professional Diploma in Digital Marketing participants are required to take the computer-based exams which will assess their knowledge of the course.

The Professional Diploma in Digital Marketing is based on three formal exams measuring knowledge and competency of the modules established within the formal diploma programme scheme.

Each exam is 60 minutes long and consists of 65-67 questions. The passing score for each exam is 60% and students must pass all exams in order to be awarded an overall pass marks

Timing and duration

The DMP modules are taught in five one-day, seven-hour sessions .
The modules are held at STUDYEXCEL Subang Jaya, Selangor.

Digital Display Advertising & Affiliate Marketing
Search Engine Optimization & Pay Per Click Marketing
Mobile & E-mail Marketing
Twitter, Facebook and LinkedIn for Business
Web Analytics & Planning Digital Marketing Campaigns

Modules and Programme Focus

Digital Display Advertising & Affiliate Marketing

This module will provide you with a comprehensive understanding of the creation, deployment and management of digital display advertising including display, search, affiliate, email, mobile & social, to give you the broadest view of digital advertising opportunities.

Among other topics, during the module you will examine the current growth trends for display advertising, how banners are bought and sold, banner formats and when to use them, creating and implementing a banner campaign and how to drive traffic using affiliate marketing.

Mobile and E-mail Marketing

E-mail Marketing : E-mail Marketing, when carried out properly is still one of the most effective forms of digital marketing. This module will teach you about Data Protection, Opt-In Subscriber Management, E-mail Design and Content, E-mail Delivery and Reporting.

Mobile Marketing : You will also be provided with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case studies you will gain knowledge of the technologies and terminology of mobile marketing.

Twitter, Facebook and LinkedIn for Business

Social media marketing refers to the process of gaining traffic or attention through social media sites. This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, linkedIn and Google+. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.

You will learn how to leverage your company's presence on Social Media platforms to generate more connections, build relationships with customers and boost your profits. We also look at blogging, podcasting, online video & photo sharing as part of the social mix. We share with you a range of case studies of local and global businesses that are using social media effectively to build customer communities and manage their online brand.

Search Engine Optimization & Pay Per Click Marketing

Search Engine Optimization : In the fierce battle for top rankings in the search engines, how can you help your company to come out on top? Google has made hundreds of changes to their search algorithm in the last 12 months so how can you ensure your company's web site gets on the first page of search engines, and then stays there. This course provides delegates with a comprehensive understanding of the principles of SEO and demonstrates how to implement these techniques and start to get your site to #1 on Google.

Pay per Click Marketing : This session will help you understand the advantages of running a Google AdWords campaign, how the process works with the most frequently used search engine, and most importantly how to monitor your results. At the end of this course, you will understand how Pay per Click advertising works and how you can take advantage of this advertising option. You will be in a position to plan and implement a Google AdWords advertising campaign.

Web Analytics & Planning Digital Marketing Campaigns

Web Analytics : Google Analytics has revolutionized how we measure traffic through our web sites, from understanding where our visitors come from through to providing detailed analysis on our online financial transactions. Successful organisations today are leveraging the power of web analytics to realize the full potential of their web sites, developing and maintaining deeper client relationships that create measurable value to the business. In this course you will be introduced to key concepts, tools, techniques and practices of web analytics using Google Analytics.

Planning Digital Marketing Campaigns : Digital Marketing is driving the agenda in ALL marketing departments. This module brings all of aspects of the course together to help you to understand how to plan, develop and implement a winning digital marketing plan for your business. You will understand the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities including display, search, affiliate, email, mobile & social. You will be provided with clear examples of integrated marketing plans using the best digital marketing channels for maximum impact and business alignment.

Who Should Attend

The course is designed for those who are involved in the online marketing and advertising of their organisation, including those with direct responsibility for the company's marketing functions, such as marketing managers, marketing executives, communication specialists, webmasters, small business owners, and IT managers and executives, as well as anyone who needs to understand digital marketing concepts so as to be more effective in their everyday responsibilities.


Please bear with us on the fees. It is being finalised.


Should you wish to talk to us personally or set up a meeting please contact us by phone or email.

StudyExcel Subang Jaya
Tel: 03 5880 9999
Email :enquiries@studyexcel.com



An IELTS workshop will be conducted in StudyExcel Subang Jaya on For more information on dates, click here. Call 03 5880 9999 to book a place..


These scholarships provide international students with a 25% reduction in registered tuition fees for the duration of the course.

Investing in your future Generous scholarships available for September 2012 and January 2013

The Faculty is offering 12 scholarships to eligible applicants of an approved full-time degree program.